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Videos

The role of channel logos in on-demand platforms

This new research from Viacom explores the role that TV channel branding plays in on-demand consumer choice. It seeks to understand what channel branding provides in terms of the consumer user experience and navigation of an on-demand environment,...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Christian Kurz
December 12, 2018
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Citation

Kurz, C. (2018a, December 12). The role of channel logos in on-demand platforms . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-channel-logos-in-on-demand-platforms-


Videos

Reinventing a win-win loyalty experience

Reinventing an omnichannel shopping experience requires two equally important ingredients:1. Designing a proposition that is relevant for each shopper individually thanks to AI and CRM automation;2. Adding a layer of gamification to enhance the...

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Zyed Jamoussi
June 6, 2018
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Citation

Jamoussi, Z. (2018a, June 06). Reinventing a win-win loyalty experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reinventing-a-win-win-loyalty-experience


Videos

Optimizing customer experience

Design research is an integrated process where the client and research team work together closely. Design thinking brings a new mode to traditional market research methodology and which can lead to better marketing innovations and solutions. How to...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Rebecca Chen, Weiwei Zhang
December 4, 2017
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Citation

Chen and Zhang (2017a, December 04). Optimizing customer experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/optimizing-customer-experience-9211


Videos

Sonification

Sonification is a new way of engaging consumers with the sensorial perception of a cosmetic product through sound and music. Qualitative consumer studies were conducted in Japan and Korea, aiming to examine how sound and music could enhance the...

Catalogue: Asia Pacific 2017: Discoveries
Author: Noriko Nakano
December 4, 2017
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Citation

Nakano, N. (2017a, December 04). Sonification. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sonification-9214


Videos

Fell in love at first sight or started as a friend?

Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least about exploring customer experiences. The method we chose is oral storytelling. Our approach, "Recollection, Repetition, and Reflection," employing modified...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Tomoko Yoshida, Akiko Hoshi
Company: INTAGE HOLDINGS Inc.
June 15, 2016
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Citation

Yoshida and Hoshi (2016a, June 15). Fell in love at first sight or started as a friend?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fell-in-love-at-first-sight-or-started-as-a-friend-


Videos

Behavioural economics gets real

So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research at the heart of its new strategic direction. A...

Catalogue: Congress 2016: #WOW
Authors: Leigh Caldwell, Lizzi Seear
June 15, 2016
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Citation

Caldwell and Seear (2016a, June 15). Behavioural economics gets real. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/behavioural-economics-gets-real-8679


Videos

Enabling a full life to people with a mental disability

Taking an outside-in perspective to improve the customer experience is not always easy. And now imagine: how do you avoid myopia and biases in customer care in a situation where your customers are not able to express their needs, as they have severe...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Maurice Palmen, Gaby Siera, Iris Aarts
June 15, 2016
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Citation

Palmen, Siera and Aarts (2016a, June 15). Enabling a full life to people with a mental disability . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/enabling-a-full-life-to-people-with-a-mental-disability-


Videos

Clearing the path to action in superannuation

Australia's $2 trillion superannuation industry is fiercely competitive and recent legislation made it easier than ever for consumers to move between providers. Growing share of wallet by convincing existing customers to consolidate their entire...

Catalogue: Congress 2016: #WOW
Authors: Alison Poole, Stacie Haber
June 15, 2016
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Citation

Poole and Haber (2016a, June 15). Clearing the path to action in superannuation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/clearing-the-path-to-action-in-superannuation


Videos

Mobile technology (Spanish)

Technology has become a new ingredient for social survival. These devices are not cheap, but day-to-day life is easier when we have access to them, for all socio-economic levels. At an emotional level, it's very important for people to be able to buy...

Catalogue: Latin America 2016: Research Renovation
Author: Armando Mora
Company: Ipsos MRBI
June 15, 2016
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Citation

Mora, A. (2016a, June 15). Mobile technology (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mobile-technology-spanish-